Helping Your Business Succeed.
ActiveCheckout is dedicated to helping you by providing free information that will allow you to make the correct choices for your business. Below is a collection of articles that may answer some of the questions you have about eCommerce and the tools you need to be successful online.

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1) Pay Shopping Carts vs. Free Shopping Carts
"The cart is your interface between your company and your customers.  A properly implemented shopping cart will generate more customers than a poorly implemented one.  Thus, a shopping cart is a very good investment for a small business, as long as they can implement it in such as way as to receive the full benefit of their investment.

In this entire discussion, I have glossed over the fact that pay carts almost always have superior support when compared to a free cart.  Most free carts rely on support from other users via the cart messageboard.  This point alone is just as important, and in some cases more important than the entire sales generation side of the debate.   Business owners are usually not programmers.  Uptime = sales being generated.  Downtime = lost sales.  Support is a critically important issue." 

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2) Web Hosting Downtime Will Cost You Sales
"A good shopping cart software and reliable web hosting are essential to
build a successful online storefront.  Many business owners spend a great
deal of time in selecting their shopping cart software, but gloss over
another important issue -- who their web hosting provider will be. This is
not to say that the eCommerce shopping cart software you pick isn't
important, it is, but you have to remember that it is only one piece of the
puzzle. Another piece is web hosting and where this shopping cart of yours
will be hosted." 

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3) How to find the right merchant account provider for your business.
"Choosing a merchant account provider can be confusing, or even frustrating. You can read pages of copy, research rates, run comparisons and still have no clear idea which solution is best suited for your business. However, if you know the right questions to ask you can make an educated and well-informed decision that will best serve your business." 

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